More from this Author
Found 19 books by John Mullins

The New Business Road Test
by John Mullins

Marketing Strategy: a Decision-Focused Approach
by Orville C. Walker, John Mullins

Getting to Plan B
by John Mullins, Randy Komisar

Marketing Strategy
by Orville C. Walker, John Mullins, Harper W. Boyd

The New Business Road Test
by John Mullins

The Customer-Funded Business
by John Mullins

Break the Rules!
by John Mullins

Marketing Management: a Strategic Decision-Making Approach
by John Mullins, Orville C. Walker, Orville C. Walker

100 Things Bears Fans Should Know and Do Before They Die
by John Crist, John Mullins, Jeff Joniak (Foreword by), Kent McDill

Marketing Management - A Strategic Decision-Making Approach
by John Mullins, Orville C. Walker, Harper W. Boyd

Marketing Strategy
by John Mullins, Orville C. Walker, Harper W. Boyd

The New Business Road Test
by John Mullins

Marketing Management
by J. R. Boyd, Orville C. Walker, John Mullins, Jean-Claude Larreche, Harper W. Boyd

Marketing Strategy
by Orville C. Walker, John Mullins, Jean-Claude Larreche, Harper W. Boyd

Relative Strangers
by John Mullins

Divining Rod
by John Mullins

Marketing Management
by John Mullins, Orville C. Walker

Break the Rules!
by John Mullins

Marketing Management: A Strategic Decision-Making Approach
by John Mullins, Orville C. Walker, Harper W. Boyd